There is no question that social media has brought fans closer to their favorite recording artists. Facebook lets users like artists and Twitter lets users follow and even communicate with them, but now it is even reshaping the landscape of music.
Not only are social networks allowing musicians to bring fans closer to their lives, artists are even using social platforms to promote and distribute their music.
Spotify, the largest and fastest growing social network for music, has made great strides to add services to create a better user experience. Other than being able to listen to a large library of songs, including new release albums, users can follow artists and, as of recently, listen to the music that they are currently listening to. Musicians build playlists of their favorite songs, much like users, and their fans are able to listen along and are updated when new songs are added.
In a recent campaign, Spotify invited users to stream “Wish You Were Here”, the first Pink Floyd track on the network, one million times to unlock their full catalogue of music. The campaign was so strong that the full catalogue, including their multi-platinum albums The Dark Side of The Moon and The Wall, was released in less than four days.
Pandora, another social music powerhouse, is also taking part in creating a unique user experience. With the release of their new service, Pandora Premiers, users are able to listen to full-length albums weeks before they are released. Not only is this taking music discovery to another level, but it is also allowing users to sample new music to assist in the decision of whether or not they will purchase upon release. The new service allows for repeated listens of tracks in any order, which has never been offered by the platform before.
The development and progression of the digital world is definitely shaping the way we consume content. The question is, how will you use it to your own advantage.
No comments:
Post a Comment